Major Gift Giving: Complete Strategies and Best Practices for Educational Institutions
Major gift giving represents the lifeblood of institutional advancement—transformational contributions that fund capital projects, endow programs, and create lasting impact extending far beyond annual operating support. Yet securing these significant commitments requires sophisticated strategies fundamentally different from annual fund approaches. Development officers must cultivate relationships over months or years, understand complex donor motivations, navigate intricate gift structures, and provide stewardship demonstrating genuine impact and appreciation.
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