College Advancement and Donor Recognition: How Digital Displays Increase Engagement and Giving
College advancement teams face an unprecedented challenge in today’s higher education landscape. Alumni giving participation rates have plummeted from 18% in 2009 to just 8.5% in recent years, according to the Council for Advancement and Support of Education (CASE). Meanwhile, competition for philanthropic dollars intensifies as thousands of institutions vie for support from the same donor pools. In this demanding environment, meaningful donor recognition has emerged as a critical strategy for increasing engagement and driving sustained giving.
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