Recognition Research
- Home /
- Categories /
- Recognition Research
Nonprofit Donor Recognition: 2025 Benchmark Study on Recognition Practices and Donor Retention Impact
Intent: research Donor recognition represents one of the most critical yet frequently underinvested areas of nonprofit stewardship. While organizations dedicate substantial resources to donor acquisition, recognition practices—the systematic acknowledgment and celebration of philanthropic support—often receive limited strategic attention, inconsistent implementation, and minimal budget allocation despite overwhelming evidence linking recognition quality to retention rates and lifetime giving. This benchmark study analyzes donor recognition practices across 683 nonprofit organizations surveyed between August 2024 and January 2025, examining recognition methods, implementation approaches, budget allocation, donor retention correlations, and engagement outcomes. The findings reveal significant disparities between recognition best practices and current organizational capabilities, while also identifying successful approaches that nonprofits of various sizes and resource levels have implemented to strengthen donor relationships and improve retention.
Read More
National Merit Scholars Touchscreen Recognition: 2025 Benchmark Report on How Schools Celebrate Academic Excellence
Intent: research Research Overview: This benchmark report analyzes recognition practices for National Merit Scholars across 450+ U.S. high schools from January 2023 through November 2025. Data sources include direct school surveys (N=187), public recognition display documentation, and Rocket Alumni Solutions deployment metrics from 263 active installations. The study examines recognition timing, display formats, content depth, and correlations between recognition visibility and subsequent National Merit qualification rates. Sample includes schools ranging from 400-3,500 students across 42 states, with median academic recognition budgets of $8,200 annually.
Read More
