Real Estate Technology

Interactive Touchscreen Displays for Realtor Agencies: 2025 Implementation & Engagement Benchmark Report

• Hall of Fame Wall Team
• Real estate technology , Interactive displays , Client engagement

Intent: research Real estate agencies face mounting pressure to differentiate their services in an increasingly digital marketplace—where 78% of property searches begin online and client expectations for immersive property exploration continue to rise. Interactive touchscreen displays have emerged as a strategic technology investment that transforms how agencies showcase properties, engage prospective buyers, and position their brand in competitive markets. This benchmark report analyzes interactive touchscreen implementation across 412 realtor agencies and real estate offices surveyed between August 2024 and January 2025, examining adoption rates, display configurations, content strategies, client engagement metrics, implementation costs, and measurable business outcomes. The findings reveal significant opportunities for agencies to enhance client experiences while quantifying the return on technology investments that extend beyond traditional digital marketing approaches.