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Boosting Admissions with Interactive Campus Storytelling: 2025 Implementation Survey Results
Intent: research Campus tours remain the highest-impact recruitment activity—prospective students who visit campus enroll at 2.3 times the rate of those who never visit, according to the National Association for College Admission Counseling. Yet most campus tours still rely on student guides reciting facts while walking past buildings, missing opportunities to create memorable emotional connections that drive enrollment decisions. This benchmark report analyzes interactive campus storytelling practices across 423 admissions offices surveyed between June 2024 and November 2024, examining implementation approaches, technology platforms, engagement metrics, and yield rate impacts. The findings reveal that institutions incorporating interactive storytelling elements—particularly digital displays showcasing student experiences, alumni success, and institutional heritage—report yield rate improvements ranging from 18% to 31% compared to traditional tour-only approaches.
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